Margaret Whelan is the CEO and Founder of Whelan Advisory LLC, a boutique investment bank that provides tailored services to housing companies that are looking to raise capital or pursue an M&A transaction. Her firm has advised several innovative companies in the industry including Entekra, Raney, Trumark, ResiBuilt, and Innovative Construction Group. She discusses how modular framing is creating a shift in the construction industry and how this could affect component manufacturers (CMs). She also provides insight into the opportunities for CMs and her perspective on how these innovations will shape the future of framing.