There are employees who are motivated, and those who aren't - employees who care, and those who don't. Usually, business owners leave the motivated employees alone since they're not a problem. And they spend a lot of their time and energy on the unmotivated ones, trying to get them to care. But no matter what you do, trying to inspire your employees to care more, work harder, and perform better doesn't work. Either they already want to win, or they don't.