Reaching the right audience is crucial for any successful business. This can make or break your venture, whether you're selling a product, providing a service, or advocating your cause. Refining your target audience could profoundly increase your success rate. Igor Kheifets believes that any effort made must be capitalized or repeated for further success.

With careful thought and consideration applied to pinpointing exactly who needs your product or service, you can ensure that your audience reaches its maximum potential. Listen to Igor to discover how to create a strategic plan that will ensure a strong presence online to increase more traffic for your business.

Episode Highlights

02:26 - Where making a lot of money was no longer in and of itself a goal. It had to come with the condition that I had to make the money without having to slave away for it or being away from home. So, this one I'm saying that later, I actually did go into consulting briefly for about a year. But I quickly discovered that if I wasn't on the phone with clients, I wasn't getting paid. So, that made the whole consulting gig for me kind of yucky, and so I moved away from that I transitioned from that. And now the model is completely different. I'm moved into a more leveraged model, where I still deliver the value for people, but I don't have to do it in person.

Ready to Master Your Mindset, Mission, and Message?

If today’s episode spoke to you, don’t just listen—step behind the curtain and join the Journey Feed.

Inside the Journey Feed, you’ll get:

1. Unfiltered Mentorship Notes – Straight talk, “Elzisms,” and faith-driven insights to help you align purpose and profit.
2. Backstage Access – Go behind the scenes of the Journey to Mastery movement with raw lessons, unseen stories, and deeper context.
3. Focus Prompts & Reflections – Practical tools to help you lead with intention and master your week.
4. Private Invites – Be first to join Fix Your Focus challenges, workshops, and live experiences.
5. Exclusive Content – Access behind-the-scenes stories and lessons from my journey of building Kingdom-first ventures.

Go Deeper With The Flame Starter Book

Take the next step and grab Flame Starter: The Art of Self-Mastery — your guide to living In Purpose. On Purpose.™

Support The Mission

If the Journey to Mastery podcast has helped you grow, consider contributing to help us continue creating faith-centered tools, resources, and conversations for kingdom entrepreneurs like you. I am an independent podcaster and your support helps keep me going.

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Connect with Igor Kheifets

LinkedIn

Website

Facebook