“A big reason we’re up against the wall here is, cost of living’s tough. Governments all around the world … have lost some skin. We need a big margin and we haven’t got it.”

-

Peter Dutton has vowed to cut public service jobs and repeal popular laws like the ‘right to disconnect’. 

Yet somehow, he still poses a credible threat to Labor this coming election.

Is this a failure of storytelling?

And if so, how can Albanese’s team lead the charge to victory?

John Armitage sits down with Stephen Donnelly to discuss.

CHAPTERS:

00:00 Episode Start
01:47 Introducing John Armitage
02:51 WA Election
09:05 Federal Election
22:09 Going Deeper on Messaging
33:48 Accentuate the Negative
50:05 Positive Peter
58:30 Wrap Up

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