Rick Elmore shares his inspiring story of how he turned his itch into a successful business venture. As a former athlete and medical device salesman, Rick's journey to entrepreneurship is both unique and intriguing. He talks about what drove him to pursue a Masters in Business Administration and what struck him during a marketing class that made him come up with the idea for Simply Noted.

Rick emphasizes that finding a niche often happens organically, as your path finds you when you are constantly looking and working towards it. Throughout the conversation, Elzie and Rick discuss the importance of finding a unique value proposition for your business, the power of personalization, and the benefits of standing out in a crowded market.

If you're an entrepreneur struggling to find your niche, or looking for ways to stand out in your market, this episode is a must-listen. Discover how Rick turned the incredible potential of handwritten notes into a thriving business. His journey and insights offer valuable lessons and inspiration for anyone seeking to build a successful and fulfilling business. Tune in now and learn how a simple idea can lead to a successful business venture.

Episode Highlights

01:17 - I wouldn't say that I found Simply Noted. I felt like Simply Noted found me. I was in a marketing class and I had a professor going over the success rates in marketing and everything was super nominal, email, cold call, all the normal stuff. And then he ended the lecture saying, "Handwritten notes have a 99% open rate." I just thought that was such a believable stat because who doesn't open a handwritten note? So, I just thought it was a good business idea. There's a lot more in between and there's a lot more that came after, but that was really like the idea where the seed was planted. Handwritten notes can be a really good business idea if there's a cool, easy way to do it.

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