Do you ever wonder how to connect with your audience? Have you ever wished you knew how to dig into their felt needs and reach them with your words? Join us for this conversation with Lisa Schell who helps large and small businesses and entrepreneurs connect to their target audiences with conversational messaging that builds trust and rapport using the principle of empathy. We'll consider how Jesus modeled this and how you can understand your audience more deeply and uncover their needs beneath "the need." You can learn more about Lisa's work at LisaSchell.com.

Are you interested in learning more about the Writers' Bloc? We're an online community of Christian women writers seeking to grow in the art and heart of writing together. Learn more about how you can be involved at www.mywritersbloc.com.