Chris Jerard, Chief Brand Officer at Outside interactive, joins Molly to talk about what it really means to “get outside” in an age of algorithms and polarizing debates about access, ai, the future of public lands and more. From his early days at Freeskier to helping unify 30+ brands under the modern Outside ecosystem, Chris shares how media, events, and storytelling can get people off screens and into the real world making lasting and deep connections. They talk about the evolution of his career, and unpack brand trust, inclusivity in outdoor culture, AI, and why the bigger crisis isn’t overcrowded trails, but people staying indoors.