Click Here to ask your book writing and publishing questions!

Whenever I have questions about Instagram/Facebook (or, as it's newly referred to, Meta) ads, the first person I go to is Sam Garcia.

The founder of Dirty Alchemy Digital Marketing, Sam and her team have run ads for some big brands, and not only does she know what she's doing but she also has a way of simplifying a process that often feels like a 1436-mile maze. 

In the latest episode of the Write the Damn Book Already podcast, Sam and I talked about how authors can utilize ads to grow their visibility and their community and, as a result, sell more books and attract more clients. 

 INTERVIEW HIGHLIGHTS 

🎙️ The most basic (and un-overwhelming) place to start in terms of budget and ad creation

🎙️ The biggest difference between running ads to your book's listing on Amazon and to a page on your on website (and why the second option makes more sense most of the time)

🎙️ Which posts are best to begin boosting (and which are a complete waste of time)

🧭 BACK COVER BLUEPRINT

Your back cover isn't just your back cover. It's your Amazon description. It's what a stranger reads at 11pm deciding whether to buy your book or go to sleep. The Back Cover Blueprint gives you templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 

🔗 https://www.publishaprofitablebook.com/blueprint

This episode is sponsored by Atticus, the all-in-one writing and book formatting software for self-publishing authors. From drafting to professional ebook and print layout, Atticus makes it easy to format your manuscript for KDP, IngramSpark, and beyond. Learn more at Atticus.io.

WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 

👉  PublishAProfitableBook.com/bookvisibility

✍️ 33-DAY BOOK WRITING BOOTCAMP

You've Been Thinking About This Book Forever. So let's get it written (for real this time). 

👉 https://www.publishaprofitablebook/writethebook

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. 

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Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth