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Emily Paulson's second book, Hey Hun: Sales, Sisterhood, Supremacy, and other Lies Behind Multi-Level Marketing (Row House, May 30, 2023) is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America. 

In this episode of the Write the Damn Book Already podcast, we discussed several aspects of her book writing process as well as her journey to the top of (and then exit from) the MLM she participated in.

 INTERVIEW HIGHLIGHTS

• The basis for the title Hey, hun (because we’re all fascinated with titles and where they are settled on!)

• What compelled Emily to write this (her second) book, and how she got clear on the book's core message

• The benefits of considering your reader’s frame of mind AS YOU'RE WRITING in order to compassionately speak to where they are while taking them toward a new perspective

• Emily's ultimate goal for the book (the hoped-for benefits for herself AN

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Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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Email the show: elizabeth [at] elizabethlyons [dot] com

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