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Emily Paulson's second book, Hey Hun: Sales, Sisterhood, Supremacy, and other Lies Behind Multi-Level Marketing (Row House, May 30, 2023) is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.
In this episode of the Write the Damn Book Already podcast, we discussed several aspects of her book writing process as well as her journey to the top of (and then exit from) the MLM she participated in.
INTERVIEW HIGHLIGHTSThe basis for the title Hey, hun (because we’re all fascinated with titles and where they are settled on!)
What compelled Emily to write this (her second) book, and how she got clear on the book's core message
The benefits of considering your reader’s frame of mind AS YOU'RE WRITING in order to compassionately speak to where they are while taking them toward a new perspective
Emily's ultimate goal for the book (the hoped-for benefits for herself AND her readers)
Her book-writing process (hint: it starts with a journal!)
How she chose which stories to include and which to remove
The way she included stories about other people's involvement in her story without outright naming them
The hardest part of the writing
Awesome Email Templates for Authors
From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers.
🎉 CLICK HERE to access to the templates
Is 2025 the year you start your own podcast? Let's make it simple!
Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101
"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host
Support the show
Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube
Let's Connect!
Instagram
Website
Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth
5
2020 ratings
Click Here to ask your book writing and publishing questions!
Emily Paulson's second book, Hey Hun: Sales, Sisterhood, Supremacy, and other Lies Behind Multi-Level Marketing (Row House, May 30, 2023) is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.
In this episode of the Write the Damn Book Already podcast, we discussed several aspects of her book writing process as well as her journey to the top of (and then exit from) the MLM she participated in.
INTERVIEW HIGHLIGHTSThe basis for the title Hey, hun (because we’re all fascinated with titles and where they are settled on!)
What compelled Emily to write this (her second) book, and how she got clear on the book's core message
The benefits of considering your reader’s frame of mind AS YOU'RE WRITING in order to compassionately speak to where they are while taking them toward a new perspective
Emily's ultimate goal for the book (the hoped-for benefits for herself AND her readers)
Her book-writing process (hint: it starts with a journal!)
How she chose which stories to include and which to remove
The way she included stories about other people's involvement in her story without outright naming them
The hardest part of the writing
Awesome Email Templates for Authors
From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers.
🎉 CLICK HERE to access to the templates
Is 2025 the year you start your own podcast? Let's make it simple!
Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101
"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host
Support the show
Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube
Let's Connect!
Instagram
Website
Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth
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