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Emily Paulson's second book, Hey Hun: Sales, Sisterhood, Supremacy, and other Lies Behind Multi-Level Marketing (Row House, May 30, 2023) is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America. 

In this episode of the Write the Damn Book Already podcast, we discussed several aspects of her book writing process as well as her journey to the top of (and then exit from) the MLM she participated in.

 INTERVIEW HIGHLIGHTS

• The basis for the title Hey, hun (because we’re all fascinated with titles and where they are settled on!)

• What compelled Emily to write this (her second) book, and how she got clear on the book's core message

• The benefits of considering your reader’s frame of mind AS YOU'RE WRITING in order to compassionately speak to where they are while taking them toward a new perspective

• Emily's ultimate goal for the book (the hoped-for benefits for herself AND her readers)

• Her book-writing pr

🧭 BACK COVER BLUEPRINT

Your back cover isn't just your back cover. It's your Amazon description. It's what a stranger reads at 11pm deciding whether to buy your book or go to sleep. The Back Cover Blueprint gives you templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 

🔗 https://www.publishaprofitablebook.com/blueprint

This episode is sponsored by Atticus, the all-in-one writing and book formatting software for self-publishing authors. From drafting to professional ebook and print layout, Atticus makes it easy to format your manuscript for KDP, IngramSpark, and beyond. Learn more at Atticus.io.

✍️ 33-DAY BOOK WRITING BOOTCAMP

You've Been Thinking About This Book Forever. So let's get it written (for real this time). 

👉 https://www.publishaprofitablebook/writethebook

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. 

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