Mark interviews writer and indexer Stephen Ullstrom about book indexing and his recent release BOOK INDEXING: A Step-by-Step Guide.

Prior to the main content, Mark shares a personal update about a skeleton and license plate theft, as well as word about this episode's sponsor, the Patrons of the Stark Reflections Podcast.

In their conversation, Mark and Stephen talk about:

• Stephen's long-time interest in writing
• How his role working at UBC Press when he was attending university was his first exposure to indexing
• Using freelancing doing indexing to help support his writing, but how that freelancing kind of took over much of his career
• Still being interested in fiction, but how writing a book about indexing was a good full book-length project to complete
• Stephen's book: BOOK INDEXING: A Step-by-Step Guide
• His goal to make indexing simple and practical and more entry-level
• Why authors should care about indexing
• How indexing can become somewhat of a marketing tool
• The way an index can bring more value to a book
• The pros and cons of a keyword search (as opposed to an index, where the human filtering on what's relevant is being done for you)
• How an index can be much more granular than even a layered/multi-leveled table of contents
• The way an index works within an eBook
• What an embedded index is
• Cases where a fiction author might want to use indexing
• Considerations on whether or not it's best to do your own index or to hire that work out to a professional indexer
• The average length of time it would take Stephen to index a 200 page book (about 20 hours)
• The typical price range an author can expect to pay for having a book indexed (For example a trade book that's about 200 pages could cost about $800 to $900 CAD - about $4.00 CAD per page. A scholary book is usually about $6.00 to $6.50 to $7.00 CAD per page)
• The steps to go through when creating an index
• Stephen's use of the indexing software called Cindex
• Remembering that, ultimately, your index is for the READER
• How to hire Stephen if you're interested in leveraging his indexing services\
• A common misperception authors often have about indexing
• And more

After the interview, Mark reflects on the value of indexing as it pertains to some of his non-fiction and even fiction titles.

Links of Interest:

• Stephen Ullstrom's Website
• Mark's YouTube Channel
• Buy Mark a Coffee
• Patreon for Stark Reflections
• Best Book Ever Podcast
• Lovers Moon Podcast
• The Relaxed Author
  • Buy eBook Direct
  • Buy Audiobook Direct
• Publishing Pitfalls for Authors
• An Author's Guide to Working with Libraries & Bookstores
• Wide for the Win
• Mark's Canadian Werewolf Books
  • This Time Around (Short Story)
  • A Canadian Werewolf in New York
  • Stowe Away (Novella)
  • Fear and Longing in Los Angeles
  • Fright Nights, Big City
  • Lover's Moon
  • Hex and the City
• The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles
• Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard

Stephen Ullstrom is an award-winning professional indexer. He believes that the world is a better place with well-written indexes, and is passionate about helping authors, publishers, and the index-curious understand how indexing works.

The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0