What If? For Authors

Episode Description: In this episode of What If for Authors, Claire Taylor takes a practical and analytical deep dive into the concept of read-through—how to measure it, understand it, and improve it. Whether you’re a seasoned author or just starting out, Claire helps you cut through the emotional and technical hurdles of identifying whether readers are progressing through your books and how to troubleshoot if they’re not.

This episode offers actionable insights while encouraging a healthy, compassionate mindset for tackling challenges in your writing career.

1. What is Read-Through, and How Do You Measure It?

2. Setting Expectations for Read-Through:

3. Troubleshooting Read-Through Issues:

4. Factors Beyond the Numbers:

5. Addressing a Skills Gap:

Why You Should Listen: This episode is for authors who want to understand their read-through rates and take actionable steps to improve them without letting the process become emotionally overwhelming. Whether you're an indie author managing your own files or a traditionally published writer curious about what you can influence, Claire offers thoughtful strategies to tackle this common concern.

Support the Show: If you found this episode helpful, please leave a review on your favorite podcast platform and share the show with your fellow authors. Every review helps more writers discover this resource.

Join the Conversation: Share your thoughts with Claire by emailing [email protected] or connect on social media.

Access the transcript here.

Happy Writing!

Episode Description: In this episode of What If For Authors, Claire dives into the deeply personal question: What if I’m not a great writer? With candor and compassion, Claire explores what the idea of “greatness” even means in the world of writing, reminding us how subjective and vague that term can be. She examines how societal expectations and personal insecurities can distort our self-perception as writers and offers practical, grounded strategies for dealing with the anxiety this question can bring up.

Key Takeaways:

Defining “Greatness” in Writing: Claire unpacks the concept of “great” in writing, showing how it’s almost impossible to define universally. Is greatness based on sales, ratings, critical acclaim, longevity? Claire reminds us that each reader has their own standard, making greatness in writing a subjective term that may not be worth obsessing over.

Perfection Isn’t a Requirement for Success: We’ve all read bestsellers that didn’t resonate or books with high ratings that seemed flawed. Claire highlights how this disconnect reminds us that being a successful writer doesn’t mean appealing to everyone’s standard of “great.” Your writing doesn’t have to meet every possible benchmark to matter.

Learning Through the Pain of Growth: Improving as a writer is beneficial not only for our craft but also for our well-being. Learning can be intimidating because it often means confronting past mistakes or gaps in knowledge. Claire suggests viewing that discomfort as a sign of growth, reframing cringe-worthy moments as proof of progress.

Using Anxiety as a Call to Action: Anxiety around not being a “great” writer can be reframed as a call to action. Instead of letting anxiety paralyze us, Claire recommends channeling it into meaningful activities like learning a new writing skill, taking a craft course, or practicing a specific storytelling technique.

Completing the Stress Cycle: To manage lingering anxiety, Claire encourages listeners to complete their stress cycle with physical activity or relaxation techniques. Recognizing and acting on anxiety in a healthy way helps us stay present and productive, avoiding the endless loops of worry that don’t serve us.

A Practical Approach When Doubting Your Writing:

1. Recognize that “great” is a subjective, often meaningless label.

Why You Should Listen: This episode is for any writer who has ever doubted their skill or wondered if they’re truly capable of being “great.” Claire offers both mindset shifts and practical strategies to help you reframe these questions in a way that encourages growth without letting fear take the lead. If you’ve ever felt overwhelmed by self-doubt or the pressure to excel, this episode will leave you feeling reassured, empowered, and ready to keep moving forward.

Join the Conversation: Have you questioned your abilities as a writer? What does “greatness” mean to you? Share your thoughts with Claire by emailing [email protected] or join the conversation on social media.

Access the transcript here.

Happy Writing!

In this insightful episode of What If For Authors, Claire tackles one of the most pervasive issues facing authors (and anyone) today—burnout. With her characteristic blend of empathy, humor, and hard truths, Claire dives into the complex topic of burnout, explaining how it’s often a signal to release old ego-driven patterns and a chance to truly liberate ourselves from self-imposed limitations. Drawing from Enneagram insights and her own experiences, Claire offers practical guidance on identifying, understanding, and addressing the root causes of burnout.

Key Takeaways:

Burnout and Ego Death: Claire discusses the idea that burnout often feels like a kind of “ego death,” a signal that some of our deeply ingrained patterns of thinking, feeling, and doing are no longer serving us. Instead of pushing through burnout, she invites listeners to consider the possibility of letting those outdated parts of themselves go.

Understanding Ego Armor: Claire introduces the concept of “ego armor,” the protective patterns we build over time to shield ourselves from pain. Using the metaphor of a knight’s armor, she explains how we develop this armor for survival, but as life changes, that same armor can begin to weigh us down and limit our movement and growth.

The Importance of Support: Recovering from burnout often requires support. Claire emphasizes that this is not a journey you should expect to navigate alone, whether that means talking with friends, consulting a coach, or seeking help from a therapist.

Healing Beyond Superficial Fixes: True burnout recovery isn’t just about saying “no” to one extra project; it requires addressing the deeper patterns and fears that created burnout in the first place. Claire encourages listeners to be honest with themselves about these patterns and to pursue meaningful, sustainable change.

Why You Should Listen: This episode is a must-listen for anyone feeling the weight of burnout or nearing it. With a compassionate but no-nonsense approach, Claire offers insights that go beyond quick fixes and aim to address the core reasons behind burnout. If you’ve ever struggled with balancing your passion for writing with the realities of self-care, this episode will provide a roadmap for creating a healthier, more fulfilling relationship with your work.

Join the Conversation: Have you experienced burnout in your author career? What patterns and fears might be contributing to it? Share your story with Claire by emailing [email protected] or connecting on social media.

Access the transcript here.

Happy Writing!

In this episode of What If For Authors, Claire dives into a dilemma nearly every author—and person—faces: having too much to do. Drawing from her own experience of hitting a breaking point with an overpacked schedule, Claire reflects on the deeper reasons behind our tendencies to take on too much. She explains how our Enneagram type, cultural overlays, and fears contribute to the overwhelming cycle of busyness, and offers insights into how we can reclaim control by embracing limitations and being intentional about what we choose to let go.

Key Takeaways:

The Overwhelming Cycle of Too Much To Do: Claire shares a personal story of burnout and explains how she realized that it was time to start intentionally letting people down. Instead of just saying no to new projects, she had to go back and say no to things she had already committed to.

Cultural Overlays and Enneagram Types: Claire discusses the concept of cultural overlays in the Enneagram and how societal expectations, like those found in capitalism or specific community dynamics, can influence our behaviors. When our Enneagram type aligns with these cultural overlays, it can make it harder to break the cycle of busyness.

The Lies We Tell Ourselves About Busyness: Many of us equate busyness with productivity or worth, when in reality, being busy is often a way to avoid confronting our fears, limitations, or mortality. Claire explains how these lies manifest differently for each Enneagram type, but ultimately keep us from living a meaningful life.

The Power of Doing Less: Claire argues that doing fewer things can actually make each task more meaningful and impactful. By acknowledging our limitations and making intentional choices, we can create a more fulfilling life and career.

Practical Steps to Reclaim Control: Claire challenges listeners to look at their calendars and identify at least one thing that they will choose not to do—not something they’ll reschedule, but something they’ll intentionally remove to make space for more important things. She encourages a mindset shift from trying to do everything to intentionally choosing what matters.

Why You Should Listen: If you’ve ever felt overwhelmed by your to-do list, this episode will resonate with you. Claire not only addresses why we end up doing too much, but also provides insights into how to break the cycle of endless busyness. Whether you're an author struggling to balance writing with life or anyone caught in the trap of "hustle culture," this episode will provide you with actionable steps to start reclaiming your time.

Join the Conversation: What tasks do you find yourself taking on that don’t actually need to be done? Share your experiences with Claire by emailing [email protected] or connecting on social media.

Access the transcript here.

Happy Writing!

In this episode of What If for Authors, Claire Taylor tackles a difficult and often painful reality for many authors: the feeling of being scammed or taken advantage of. Whether it's an outright scam or a subtler instance where you’ve overpaid for a service, many authors will experience some version of this during their careers. Claire explores how these situations arise, what it feels like when you realize you’ve been scammed, and how authors can manage their responses to these events.

This episode is not just about identifying scams, but also about the emotional and psychological impact of feeling scammed, especially the patterns of cynicism and distrust that can emerge as a result. Claire offers Enneagram-specific insights into how each type is likely to respond to being scammed or taken advantage of and provides practical advice on how to process these feelings and move forward in a healthier way.

Key Takeaways:

The Reality of Scams in the Publishing Industry: Claire discusses the various forms of scams and exploitation that authors, especially those early in their careers, might encounter. From paying exorbitant fees for services that should cost far less, to outright scams guaranteeing bestseller status, Claire explains why these situations happen and how authors can protect themselves.

Feeling Scammed vs. Being Scammed: Whether or not there was malicious intent, the feeling of being scammed can still have a significant emotional impact. Claire explains that the focus of this episode is on how you feel when you believe someone has taken advantage of you, and why it’s important to address those feelings, regardless of the scammer’s intent.

Common Patterns by Enneagram Type: Claire breaks down how each Enneagram type is likely to react when scammed, offering valuable insight into the thoughts, feelings, and behaviors that may emerge. Whether it’s the anger of Type 1, the shame of Type 2, or the withdrawal of Type 5, understanding these patterns can help authors recognize and manage their emotional responses.

How to Regain Trust Without Cynicism: After experiencing a scam, many authors find it hard to trust again. Claire offers tips for how to rebuild trust in others and set boundaries without becoming overly defensive or cynical. She explains how taking the time to reflect on past experiences and the lessons learned can help authors make more informed decisions moving forward without shutting themselves off from opportunities.

Practical Advice for Avoiding Scams: Claire offers practical steps authors can take to protect themselves from scams in the future. From doing research and asking for recommendations to learning the basics of the publishing industry, these tips can help authors avoid the most common traps.

Why You Should Listen: This episode is essential for any author who has ever felt scammed or taken advantage of in their career. Claire provides not only empathy and validation but also practical tools to help you move through the emotional fallout of these situations. By exploring the Enneagram-specific patterns that can arise when we feel betrayed or scammed, she offers tailored advice for how to navigate these experiences without becoming overly cynical or defensive in the future.

Join the Conversation: Have you ever felt like you’ve been scammed or taken advantage of in your author career? How did you handle it? What lessons did you learn? Share your thoughts by emailing Claire at [email protected]. If you need personalized support or a space to process your feelings, consider reaching out for one-on-one coaching.

Access the transcript here.

Happy Writing!

Episode Description:

In this episode of What If for Authors, Claire Taylor tackles a unique fear that many authors face: being review bombed. When a coordinated effort to flood your book with negative reviews threatens to undermine all your hard work, how do you bounce back? Claire dives deep into the psychological and emotional impact of being review bombed, offering practical tools and advice to help you get through the experience if it ever happens. She explores the nature of anxiety, the importance of emotional regulation, and why trying to control others’ opinions is a recipe for burnout. Claire also shares strategies for rallying support from your true fans and emphasizes the power of resilience when facing adversity as a writer.

Key Takeaways:

Understanding Review Bombing: Claire defines review bombing as a coordinated effort to damage your book’s reputation by flooding it with negative reviews. She explains how this is different from standard negative reviews and why it’s often motivated by personal agendas rather than honest feedback about your work.

Regulating Your Emotions in the Moment: When blindsided by a review bomb, it’s natural to have a strong emotional reaction. Claire offers a step-by-step guide on how to calm yourself, recognize the emotions as they arise, and navigate your initial response. She emphasizes the importance of relocating yourself to a peaceful place—physically and mentally—before taking any action.

Co-Regulation as a Support Tool: Sometimes, self-regulation isn’t enough, and you need help from others. Claire suggests finding trusted people who can help co-regulate your emotions and provide grounding during these moments of high distress.

Rallying Support from True Fans: Once you’ve moved through the initial shock, Claire encourages reaching out to your true fans and letting them know how they can support you. This can be as simple as asking them to leave positive reviews to balance out the negativity.

What NOT to Do: One of Claire’s strongest pieces of advice is to avoid posting on social media during or immediately after the initial shock. She explains why this often backfires and offers tips on when—and how—to communicate effectively, if at all.

Why You Should Listen: If you’re an author worried about negative reviews or the potential of a review bombing campaign, this episode will provide much-needed guidance and comfort. Claire’s insights will help you approach the fear of review bombing with a grounded perspective and a clear set of tools to handle the emotional fallout. Even if you never experience a full-blown review bomb, the strategies shared in this episode will help you better cope with all forms of negative feedback, so you can keep moving forward with your author career.

Join the Conversation: Have you ever dealt with a negative review or an online attack? How did you handle it? Share your experiences and insights by emailing Claire at [email protected]. If you need personalized support or a safe space to work through your anxiety around reviews, consider reaching out for a one-on-one coaching session.

Remember: You’re not alone, and your career is worth pushing through even the most challenging moments.

Access the transcript here.

Happy Writing!

Episode Description: In this week’s episode of What If for Authors, Claire tackles one of the most common and frustrating challenges for writers: getting stuck on your manuscript. Drawing on her experience as a former in-house editor, English teacher, and story consultant, Claire provides a structured approach to understanding why you might be hitting a wall in your work and how to move past it. She offers insight into the cognitive, emotional, and behavioral patterns that might be interfering with your progress and explains how using your Enneagram type can help pinpoint the root cause of the issue. In the second half of the episode, Claire shifts gears to break down specific storytelling elements like your protagonist, antagonist, and theme—three key areas where story issues can lead to feeling stuck. This episode is packed with actionable strategies and introspective questions to help you get unstuck and back to crafting a story you love.

Key Takeaways:

• Why You’re Stuck Might Not Be About the Story: Often, the reasons authors get stuck have more to do with their internal patterns and fears rather than plot or character problems. Claire explains how to use your Enneagram type to identify these blocks.

Why You Should Listen: If you’ve ever hit a wall with your manuscript and didn’t know how to move forward, this episode will provide you with the tools to diagnose what’s holding you back and the strategies to get unstuck. Claire’s unique approach, using the Enneagram alongside storytelling techniques, offers insights that you won’t find in typical writing advice. This episode is perfect for both beginner and experienced writers who want to deepen their understanding of character, theme, and narrative structure—all while gaining some clarity about themselves in the process.

Join the Conversation: Are you currently stuck on your book? Share your experiences and questions with Claire by emailing her at [email protected]. If you want personalized help working through your story, consider booking a Story Alignment session with Claire by visiting ffs.media/schedule.

Access the transcript here.

Happy Writing!

Episode Description:

In this week’s episode of What If For Authors, we tackle a difficult topic—public shaming. Claire dives into what happens when authors, as public figures, find themselves the target of online attacks or social media pile-ons. She shares practical steps for managing a shame campaign, from getting offline and regulating your emotions to deciding whether you need to bring in a crisis manager. But beyond the tactical approach, this episode digs deep into what shame really is, how it works, and how to transform toxic emotions into tools for growth and self-compassion. Whether you're worried about an angry reviewer or facing criticism that seems to come out of nowhere, this episode equips you to handle public shaming with resilience and grace.

Key Takeaways:

• Understanding Shame vs. Guilt: Claire distinguishes between shame, which tells us that we are bad, and guilt, which tells us we did something bad. Understanding the difference is crucial to not letting shame control our responses.

Why You Should Listen: If you’re an author who has ever worried about a bad review, social media backlash, or being misunderstood publicly, this episode is a must-listen. Claire’s candid discussion of how shame affects us at a fundamental human level and her practical advice on what to do when you’re feeling attacked will help you build resilience, develop self-awareness, and prepare for the inevitable challenges of being a public figure.

Join the Conversation: Have you ever faced public shaming or harsh criticism? Share your experiences and strategies with Claire by emailing her at [email protected]. If you need support, Claire is there to offer empathy and guidance as you work through these complex emotions.

Access the transcript here.

Happy Writing!

Episode Description: In this episode of What If For Authors, Claire Taylor tackles one of the biggest challenges many indie authors face: working with a tight budget. Claire shares insights from her own experience of starting out on a shoestring budget and provides practical strategies for authors who want to make their writing career work without breaking the bank. Whether you're an author with no extra funds or someone who’s being mindful of their spending, this episode dives deep into how to navigate publishing costs, leverage skills, and avoid common budget pitfalls based on your Enneagram type.

Key Takeaways:

• Start Small, Learn More: You can launch your author career with very little upfront cost. Claire shares how she started out with just a website and Adobe suite and worked her way up over time, stressing the importance of learning new skills to save money.

Why You Should Listen: If you're an indie author struggling with budget constraints or just looking for ways to make your money stretch further, this episode is full of actionable tips and advice tailored to each Enneagram type. Claire’s personal experience and expert coaching help demystify how to balance financial limitations with building a successful author business. This episode will not only help you feel empowered to work within your means but also give you the confidence to continue on your path, no matter how tight the budget may be.

Join the Conversation: Sign up for the 5-Day Author Supercharge course at FFS.media.

Access the transcript here.

Happy Writing!

Episode Description:

In this episode of What If For Authors, Claire Taylor dives deep into a hidden anxiety many authors face—disappointing their parents. Whether your parents were loving and supportive, critical, or absent, the relationship you developed with them still influences how you approach your writing career. Claire addresses how these childhood patterns show up in adult life and impact your creative decisions, even when you think you’ve moved past them. By understanding the role your parents’ approval plays in your subconscious, you can start liberating yourself from their influence and reclaim your author career.

Key Takeaways:

• Unpacking Childhood Patterns: Our adult decisions, especially in writing, are often influenced by unresolved dynamics with our parents or guardians. These patterns show up even when we think we’ve moved past them.

Why You Should Listen: If you've ever felt like you’re holding back in your writing career due to what your parents (or any authority figure) might think, this episode offers crucial insights. It’s not just about realizing how much influence they still have, but about taking back control of your creative decisions for yourself.

Join the Conversation: Reach out to Claire at FFS.media for one-on-one coaching or author alignment sessions.

Access the transcript here.

Happy Writing!