Episode Summary

In this solo episode, Nish explores how AI is transforming creative operations by shifting from traditional role scarcity to role abundance. He highlights how creative leaders can spin up AI-driven “roles” like Creative Brief Coach or Chief Storytelling Officer out of thin air, without budget constraints. Nish shares practical frameworks and examples to help listeners reorient their thinking around AI’s infinite capabilities in speed, scale, and knowledge—setting the stage for a transformational 2025.

Timeline

 • [00:01] - Intro: AI and your 2025 planning

 • [02:15] - Creative brief coach: Solving the briefing challenge with AI

 • [04:33] - Chief storytelling officer: Keeping ideas tied to the big narrative

 • [06:58] - AI roles: The rise of project prioritization advisors

 • [09:25] - New laws of work: Infinite scale, speed, and negligible costs

 • [11:51] - Example: Creating “Alex,” the AI workshop advisor

 • [14:11] - The mindset shift: Roles you’d create with “unlimited HR budget”

 • [16:33] - Personal productivity and team-level AI use cases

 • [19:00] - How to start leading AI transformation in 2025

Key Takeaways

 • 1. Rethink Work Scarcity with AI:

 • Scale, speed, time, and knowledge are no longer scarce; AI enables infinite capacity at negligible cost.

 • AI allows creative leaders to spin up roles like Creative Brief Coach without additional budget.

 • 2. Create Strategic AI Advisors for Your Team:

 • Use AI to develop tools like project prioritization advisors and storytelling coaches.

 • These AI-driven “roles” fill knowledge gaps, reduce inefficiencies, and improve creative output.

 • 3. Practical AI Examples:

 • A Creative Brief Coach can improve the quality of submitted briefs by referencing past campaigns and data.

 • A Chief Storytelling Officer helps maintain brand narrative alignment throughout creative production.

 • 4. Mindset Matters: The New Laws of Work:

 • Leaders must reorient their thinking: With AI, infinite possibilities exist to innovate systems and roles.

 • Ask yourself: What roles would you create with unlimited HR budget?

 • 5. AI as a Collaborative Partner:

 • AI isn’t about replacing people but about creating new roles that enhance productivity and creativity.

 • Teams benefit by offloading repetitive tasks to AI tools, freeing human capacity for strategic work.

 • 6. Start Small, Scale Fast:

 • Build a “personal productivity use case” with AI tools as a first step.

 • Expand to team-level AI advisors for more complex workflows like prioritization and brainstorming.

 • 7. AI Workshops and Implementation:

 • Nish introduces workshops to help creative operations leaders navigate AI’s potential.

 • These workshops focus on understanding AI’s fundamentals and building immediate, actionable AI strategies.