In this episode Drs. Kutz and Konin discuss their individual perspectives on personal branding and how important it is to consider the often unexplored aspect of branding. They believe the behind the scenes approach to personal branding is teamwork and sharing recognition with others. They discuss how critical it is to your personal brand to be willing to promote the success of others and in doing that develop a strong brand that others will promote for you.

Drs. Kutz and Konin are Clinical Professors in the Doctor of Athletic Training Program at Florida International University.