Postal Hub podcast

Ep 346: Green delivery's attitude-behaviour gap


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Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.

  • How consumers say they want to behave and how they actually act
  • Defining the attitude-behaviour gap
  • Survey understanding consumers’ delivery preferences and habits
  • Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
  • Education of consumers so they can understand environmental impact of their delivery choices
  • Consumers’ willingness to pay for greener delivery options
  • What should the delivery sector do next to help consumers make greener delivery decisions?
  • Difference in actual consumer behaviour relating to green delivery across different clusters of consumers

 

...more
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