Abdulla Mohammed Alashram, Group CEO of 7X, discusses the transformation of the Emirates Post Group into a new enterprise.

• The strategy that drove the transformation and rebrand of Emirates Post Group to 7X
• The significance of the number seven and the letter X
• 7X's subsidiaries Emirates Post, EMX courier and parcels, Fintx, and EDC electronic document centre
• Technology underpinning the new group-wide strategy
• Digitising Emirates Post services
• Making EMX the carrier of choice in the UAE
• Fintx financial services, including realtime remittances
• EDC enabling customers to travel a digitisation journey
• Technology driving changes in customers' delivery needs
• Plans to grow delivery options, including out-of-home delivery
• Understanding consumers' delivery preferences
• Why EMX has been launched as a separate delivery entity, including cross-border growth
• Integrating delivery services into a central app
• Growth strategies, including mergers and acquisitions
• Visions for the future
• 2025 UPU Congress