How She Does It

Ep 35: Pinky Cole Hopes You Fail


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There are countless situations in which risky behavior can be detrimental to your life. But there’s one area though, where risk can be a very good thing — sometimes life-changingly incredible. That’s with entrepreneurship and your career. In fact, not taking risks is arguably one of the riskiest things you can do in your career, and perhaps no one knows this better than Pinky Cole, owner of Slutty Vegan, and author of “I Hope You Fail: Ten Hater Statements Holding You Back From Getting Everything You Want.” 

Pinky Cole knows exactly what it means to take risks in her career, fail, and get back up again. When her first restaurant burned down, she didn’t let it break her. Instead, she took it as a sign that she wasn’t fully aligned with her purpose, and chose to completely reset. Fast forward to today, and she’s the owner of the multimillion-dollar vegan empire Slutty Vegan. Our favorite bit of Pinky Cole brilliance from this conversation? “The sky is not the limit, there’s so much more beyond it.” We couldn’t agree more. 

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How She Does ItBy Karen Finerman

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