Today, we are recapping the origin story of 3four3 itself.

Usually, I avoid discussing our accomplishments, but after receiving an email from a coach on January 7th, suggesting that we share our history and the brainchild behind our pioneering training methodology, I decided to oblige.

This episode explores the beginnings of 3four3, our reluctance to self-promote, the journey that started in 2009, including key milestones like our viral video showcasing unprecedented youth development.

We also discuss the challenges and resistance we faced from mainstream soccer culture in the U.S. and our ongoing commitment to continue pioneering the advancement of American soccer.

Whether you’re a coach, parent, or young player, today’s episode offers an in-depth look into who we are and what drives us.

00:00 Intro

If you are a coach or a parent of a player, we’ve also codified and made available the remarkable work of a coach who trained and shepherded many, many players from the age of 9 all the way to graduating them to being professionals.

The products that show you how this was done, is what sponsors this episode.

Get aboard a proven path, a legitimately proven path, not something copied or synthesized from elsewhere, or worse. No, but rather a first hand account and curriculum directly from the source, from the practitioners themselves, whose work is unprecedented in the American soccer environment.

Learn the methodology at 343coaching.com.

You don’t have to be lost and confused.

This is brought to you by the 3four3 coaching education program.

Learn more and join over 1000 coaches using our proven possession-based methodology.

The post Ep 357: The Story of 3four3 – Challenging the Norms of American Soccer appeared first on 3four3.