In this episode, we dive into the art and evolution of Beavertown’s branding with none other than Nick Dwyer, the creative mind behind Beavertown’s iconic look.
From the home brew kits in the early days to navigating life under Heineken, Nick shares a candid glimpse into the world of brewery design and its challenges.
What you'll learn:
💀 How Beavertown’s unique branding came to life
🏗️ The highs and lows of merging creativity with commercial goals
💘 Why authenticity is non-negotiable in brand evolution
🏆 Nick's top 3 tips for branding success
00:00 Introduction and Year-End Recap
03:38 Sponsor Message
04:53 Nick Dwyer's Journey and Beavertown's Early Days
06:05 Evolution of Beavertown's Branding
17:54 Challenges and Changes Post-Heineken Deal
24:27 Current Projects and Future Outlook
37:27 Balancing Consistency and Innovation in Branding
38:00 Navigating Brand Evolution with Heineken
41:10 Consumer Insights and Commercial Goals
43:23 The Role of Consumer Feedback in Branding
46:55 The Importance of Authenticity in Branding
53:07 Challenges and Successes in Brewery Branding
01:02:08 Nick's Top 3 Most Important Things For a Brewery's Branding
01:05:33 Personal Reflections and Future Endeavors
01:09:41 Conclusion and Podcast Wrap-Up
Whether you're a brewer, designer or just love a beer, this episode is a masterclass in standing out without losing your identity.
Thanks to this episodes sponsor - SSV Limited - Brew more. Brew better!
🔗 Nick’s LinkedIn
🔗 Chris’s LinkedIn