Guest Information

• Name: Patrick Burgoyne
• Title: Co-founder
• Organization: In-House Agency Leaders Club
• Expertise:
  • Leadership in creative and advertising industries
  • Founder of platforms fostering collaboration among creative leaders
  • Extensive experience shaping creative ecosystems

Episode Summary

In this episode of Creative Ops, Patrick Burgoyne unpacks the transformative power of in-house agencies. From his “four buckets” framework to AI-driven innovation, Patrick offers actionable insights into how in-house teams can evolve from production studios to lead agencies. Join us as we explore strategies to leverage creative operations for maximum impact and business alignment.

Key Takeaways

• The Four Buckets Framework:
  • Understand the roadmap for evolving in-house teams: production studio, creative studio, creative agency, and lead agency.
• The Role of AI:
  • Learn how AI is disrupting traditional workflows, creating efficiencies, and challenging team structures.
• Building Trust Through Transparency:
  • Foster trust by creating safe spaces for open discussion and collaboration.
• Aligning with Business KPIs:
  • Strengthen creative ops' strategic value by aligning with measurable organizational goals.
• Embedding Creativity in Teams:
  • Drive innovation by embedding creative professionals into multidisciplinary teams across the organization.
• Strategic Partnerships and Leadership:
  • Identify allies within your organization to champion in-house capabilities and expand your team's scope.
• Reflection Questions:
  • Explore prompts designed to challenge your thinking and inspire meaningful team discussions.