MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Ep. 38: The Owner’s Box — The Real Game of Running a Chiropractic Practice with Dr. Phil Golinsky (Part 2)

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SUMMARY:

In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan interviews Dr. Phil Golinsky and his wife Phoebe Casey, the founders of RxWellness Spine & Health. Phoebe shares her journey from the corporate world, where she spent years consulting with Fortune 100 businesses, to her current role as COO of RxWellness Spine & Health, where she combines her skills with Dr. Golinsky’s clinical background to build a thriving chiropractic brand. The conversation covers leadership in business and family life, rebranding for growth, and building scalable systems. They also dive into the importance of data-driven decisions, defining roles within your practice, and mentoring other practitioners to help leave a lasting legacy in the chiropractic field.

TAKEAWAYS:

  • Dr. Golinsky has over 30 years experience in private practice as a chiropractor. In 2018 he began working with his now wife, Phoebe Casey, to scale RxWellness Spine & Health into a chiropractic empire in the Washington, D.C. metro area.
  • Defining clear roles is essential in family-owned businesses to ensure a cooperative and productive work environment.
  • It’s important to keep in mind that running a chiropractic practice requires a leader with business acumen, not just a clinician.
  • Rebranding played a key role in positioning RxWellness in its market, with a focus on wellness - staying in front of pain instead of chasing it.
  • Strong systems and key performance indicators (KPIs) are critical for growth. In order to scale, chiropractic practice owners must learn to delegate.
  • Investing in coaching accelerates business development.

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    MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersBy Dr. Mary Frances Duncan
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