Tangible assets are defined as "resources with a physical form and an objective market value that generates a benefit for an entity in the future". And that's exactly why writing and publishing a book is an ASSET that you can add to your business, that helps you grow your brand and generate new clients and sales. It's real and tangible. And allows you to use it over and over again to "generate a benefit" in the form of brand recognition, clients and sales.

And in this episode, I share with you why! I am walking through a Barnes & Nobles bookstore and break down how to leverage the power of a book to build your brand and make more sales and how this can be a "Tangible Asset" to your business.

Also, at the end I mention a chance to ask me any questions about your book and chat with me more. You can schedule a "FREE Author Call" with me at www.BookwithNickyT.com