Brian welcomes Erin Fields, Marketing Director at Ologie, to discuss the critical transition from using AI for mere efficiency to using it for strategic orientation. Erin shares how AI has transformed her workflow by offloading the “invisible work” of reconstructing context and analyzing social data at scale. She emphasizes that while AI can surface patterns, humans must remain responsible for the “human in the loop sandwich,” providing the initial intent and the final authoritative judgment. Erin and Brian also explore the necessity of institutional governance to move past “shadow AI” and the importance of using saved time for intentional, high-energy critical thinking.

Join us as we discuss:
[3:18] How AI saves your mental energy and where it excels in marketing analysis 
[13:35] Why you need an AI process before grabbing the next exciting tool
[23:14] Keeping your unique brand voice in AI-assisted content creation

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player.

Episode prompt: 

Open and AI browser, like Comet or Atlas, navigate to a social media page of yours (or a competitor), and ask a question like:

Look through my posts and comments and tell me which topics get the most engagement.

Guest Name: Erin Fields, Marketing Director, Ologie

Guest Social: https://www.linkedin.com/in/erin-fields-ms/

Guest Bio: Erin Fields is the Marketing Director at Ologie, the agency for brands on a mission, where she helps lead the agency’s content marketing and social media strategies. She started her career in graduate admissions at West Virginia University, before moving into edtech at Element451, where she helped manage content for more than 15 shows on the Enrollify Podcast Network. Erin is a proud graduate of Marshall University and West Virginia University.

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Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

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