Context is everything in terms of making sure your message lands; how often do you review what you are doing and what I call the 'operating context' in which you are doing it? If 2020 has taught us anything, customers have a higher expectation for information exchange and show loyalty to businesses that deliver this to a high level through their customer experience with them.

The days of 'set it and forget it' have long gone for communication planning, and as communicators, we need to be responsive and adaptable. Exhausting, though, right? Today I cover why you should review your operating context for a modern approach to communication planning and tips on integrating this into your comms strategy.

Let's dive in!

Links in this episode:

The One-Page Marketing Plan on Amazon

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.