Market Proof Marketing: Home Builder Marketing Insights

Ep 411: Realtor Gone Rogue


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Nick Aufenkamp, founder of DIY Home Buyer Academy, joins Kevin Oakley to explore how transparency, data, and evolving buyer agency are rewriting the rules of real estate. Kevin and Nick share surprising takes on the current and future state of the Zillow + ChatGPT partnership. From start to finish, this episode is brimming with insights on what happens when buyers start leading the process themselves.
AI & the Mirror Effect
  • Tech is giving us a mirror; turn it into a map
  • New tools are revealing what buyers actually trust and why
  • Nick’s own emotional arc with Zillow’s ChatGPT experiment: from frustration to fascination

Agency After the NAR Settlement
  • The settlement flipped on the lights, yet shadows from the past still linger
  • Why buyers now want (and expect) more control in every transaction
  • How builders can back empowered buyers without burning agent bridges

Follow Nick on LinkedIn and Youtube:https://www.linkedin.com/in/nickaufenkamp/https://www.youtube.com/@DIYHomebuyer

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Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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