Things have changed since the phrase 'Content is King' was coined and I have also recently reflected on my own content strategy as I am a consumer and a business owner.

Things have changed since that phrase 'Content is King' was coined by Bill Gates in the mid nineties, and I have reflected recently on my own content strategy as I am a consumer as well as a business owner.

I think it's important to make sure we share enough content to please the algorithms and account for the fact that not everyone is on social media ALL the time..:) and make sure it's relevant, timely and rich with what your audience wants to hear.

So here are some tips on content development approaches you could take. So let's dive in!

Links in this episode:

Repurposing: https://henbe.co.uk/2021/05/13/ep-23-why-investing-in-the-right-content-once-is-a-good-strategy/

5 Whys : https://henbe.co.uk/2020/12/30/ep-06-whats-your-story-how-to-create-messages-with-impact/

Today's episode was inspired by brand strategy agency, Mobas's article 'content makes for a rubbish king: https://www.linkedin.com/pulse/content-makes-rubbish-king-adam-tuckwell/?trackingId=DiTdigjeQYKqghc2vvfGvw%3D%3D

You can also;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Checkout my bite-sized digital course; How to find customers and help them buy from you'

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.