What does it take for a business to survive—and even thrive—during times of crisis? The pandemic fast-forwarded the adoption of e-commerce by consumers and businesses virtually overnight. And it took leaders who were forward-thinking, agile, and tech-savvy to steer their companies to safety and success moving forward. One such leader was a third generation millennial mom named Elyse Juan who led the e-commerce team of the iconic gift shop and five-decades-old family business Papemelroti. Find out how she did that and how it earned her the 2022 Lazada Forward Women Bricks to Clicks Tech Adopter Award. 

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