Björn Öste, M.Sc. in Industrial engineering and management is CEO and co-founder of Good Idea Inc. He also co-founded Oatly – the Swedish oat drink company with sky-rocketing sales on the US market. After working more than 20 years with sales, marketing and strategy development in the software business, Björn did a successful exit and started a new career as a serial entrepreneur. Björn believes strongly in the potential of smart foods, both as a means of changing people´s lives in a healthy direction and as a way of building successful business. In addition to Oatly and Good Idea Inc, he is today involved in a number of promising smart-food ventures through his partly owned Swedish Food & Biotech Company Aventure AB.

Good Idea is a mealtime beverage with a unique function. This naturally flavored sparkling water contains a patented blend of five amino acids and chromium that is clinically proven to reduce the blood sugar spike after a meal by, on average, 25%. The direct benefits include avoiding the slump and sugar cravings that often appear after eating. In the longer perspective, a more controlled blood sugar curve is associated with reduced risk factors for obesity, type-2 diabetes, CVD, and dementia. The chromium added is an essential mineral with a well-known role in blood sugar regulation, weight management and in the metabolization of macronutrients. Good Idea is un-sweetened, contains zero calories, and comes in three flavors pairing perfectly with any food. www.goodideadrinks.com  30% off first purchase of any Good Idea product @Amazon use code #30JJFLIZANES

JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health – get your free copy at jjflizanes.com/book