Alright, I'll say it: crowdfunding is not what it used to be ten years ago.

So, today we take a deep dive into the crowdfunding strategies that work today and the ones that don't work anymore.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the co-founder of Color+Light, Aaron Oppenheimer, about all the tiny steps that went into a mega successful 6-figure Indiegogo campaign!

Aaron shares some great insider information such as:

• In what ways you can build credibility into your campaign

• Why they decided not to rely on organic backers on the launch day

• What social media channels they used to reach customers

It's a really honest interview packed with practical tips and advice so prick your ears and make sure to take some notes!

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