' Nobody cares about you until you show that you understand their problem, their situation, and you care about them.'

As a former international speaker bureau owner, Maria Franzoni knows exactly what it takes to become a highly sought-after (and well-paid) speaker.

In this week's conversation, she reveals what speaker bookers are really looking for, and you might be surprised to discover that how well you speak is only one factor in her brilliant Bookability Formula.

We talk about the interplay and overlap between being a speaker and being an author, and the way in which books support speaking so beautifully, and vice versa. (But it has to be the right book - Maria spent months of her life writing the wrong one so you don't have to.)

If you want to land more speaking gigs, if you're not afraid to hear what that takes, and if you want to write the right book to support all of that, you probably shouldn't miss this.