One question that I get from students time and again, is:

How do I set a good product price point while not selling myself short?

If that’s something you’ve been struggling with yourself, you’re gonna learn lots from today’s story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Sean Luangrath about the pricing strategy, marketing and mindset that went into a $451,968 campaign on StartEngine.

Having worked for Fortune 100 companies like Apple and Cisco, Sean shares some of the lessons he learned along the way as well as:

• How they managed to connect with customers on StartEngine

• The two things that really helped them with the equity crowdfunding campaign

• What they discovered about setting a price point for a crowdfunding campaign

Hope you enjoy the podcast episode, and make sure to take some notes!

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Sponsor: 

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show:

• Free Equity Crowdfunding Course
• Equity Crowdfunding Explained
• Inergy on StartEngine
• Inergy Techologies