Attracting investors can be a challenging, time consuming and often relentless task. Moreover, It can be tricky to know what to say and how. Today, I explore what to look for in this deep dive episode when pitching to investors as an audience. This fundamentally takes a strategic communication approach and a very specialist one. However, at its heart, it's still about connecting with an audience and making them act.

I wanted to bring someone onto the podcast who knows all about this, so I am thrilled to be joined by Andrea Cockerton, award-winning social entrepreneur, founder of DIUO (the new Smart TV platform for musicians just closing its first investment round), and - under her Mudhut brand - a pitch consultant for more than 15 years to a staggering 2000 plus entrepreneurs & CEOs delivering investor & business-critical pitches, including Dragon's Den record breakers The Wand Company, and direct pitches to Bill Gates.

We cover what to say, how to create 'magic moments' and what investors are now looking for post-pandemic.

So let's dive in!

Useful links:

Discover more about Andrea:

• www.mudhut-communications.com
• www.diuo.info
• www.linkedin.com/in/andreacockerton

Fundraising links:

• No warm intro list: https://airtable.com/shrsDIW1FMuA5cI9P/tblaahhCCc2v0065Q/viwdm9nLc4Aj3sHJO?blocks=hide
• Useful London lists: https://medium.com/@jennyjudova/list-of-seed-investors-in-london-3da42d7de9f4
• Massive, slightly overwhelming list: https://airtable.com/shrd9SJKaophxf6Tm/tblpObRZstC5uBDhs?backgroundColor=cyan&viewControls=on
• Most active EIS funds in the UK: https://seedlegals.com/resources/17-most-active-eis-investment-funds-in-the-uk/
• Best 100 early stage investors: https://www.businessinsider.com/seed-100-top-early-stage-vc-investors-2021-4?r=US&IR=T
• The 25 best early stage female investors: https://www.businessinsider.com/seed-25-best-female-early-stage-investors-2021-4?r=US&IR=T
• Diverse investors list: https://www.foundersforchange.org/diverse-investors-list/
• Impact investment directory: https://techforgood.global/impact-investing

What to do next:

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If you're new to marketing your business or need a refresher on audience insight, checkout How to find customers and help them buy from you'

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.