Crowdfunding is also still the best way for a startup to capitalise on the traction they have managed to build with their community.

And today's story is no exception.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to entrepreneur Marcel Benson about the mindset and strategies that went into raising a 6-figure campaign on Republic!

Marcel shares what led him to quit his job and start a brand from scratch, as well as:

• How he built a product that really stands out

• How he sustained the success of the brand over time

• His top tips for crafting a compelling brand story that will resonate with people

We hope you enjoy the episode and that it will inspire you to take a small step towards your goals this week!

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Book a coaching call
• The Kickstarter Launch Formula Audiobook
• The FREE Kickstarter Email Course
• Benson Watch Company on Republic
• Benson Watches