In this episode, I sit down with Caleb Geuns of St. Peter’s, Missouri, owner of Diamond G Hat Company. Caleb shares how his childhood days of shooting BB guns evolved into a love for sharpshooting and archery, how his marketing career at Red Bull provided a foundation in branding, and how watching his dad shape cowboy hats inspired him to launch his own business.

We also talk about how Caleb’s story took an unexpected turn when he stepped out in faith and started shaping hats for others. That boldness eventually landed him the chance to fit hats for former St. Louis Cardinal turned country music singer Adam Wainwright and his star-studded band, a gig that came about simply because he was willing to shoot his shot.

Caleb and I were first introduced through the power of social media, and what started as a simple interaction has grown into a friendship and my own newfound love for cowboy hats. It’s a reminder of how connection, community, and shared passion can change the direction of our lives in ways we never expect.

From building a brand to now serving in his church, Caleb’s journey is one of grit, grace, and God’s direction. Together, we dive into hunting, heritage, faith, and the art of shaping not just hats, but a life worth living.

Find Diamond G Hat Company:

Facebook: https://www.facebook.com/diamondghatcompany/

Instagram: https://www.instagram.com/diamondghatco/?hl=en

Find our host Maggie at:
TikTok: https://www.tiktok.com/@themaggiewilliams?lang=en
Instagram: https://www.instagram.com/themaggiewilliams/
Facebook: https://www.facebook.com/themaggiewilliamspodcast/
YouTube: https://www.youtube.com/channel/UCnJHqUBdfgnFLc3P87r88Vw

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God bless! See y'all here same time next week.