A recent report from Muckrack on PR measurement stated that more than 94% of PR Pros agree that media placements were a top priority in 2021—and that will remain largely unchanged in 2022

The report from the global media platform unveils how PR pros measured success in 2021, plus their plans and predictions for 2022. Disappointingly, for me, there is a huge focus on media placements. Those of you that have listened to the podcast before will know this, but PR is not all about media placements!

So today I wanted to share with you how you can measure the success, or failure, of your PR plan so you can invest in the right team, activities and resources to reach your business goals and not be fixed in the groove of placing media stories. Spoiler alert - it's not all about getting in the press.

You will learn:

Three reasons why you should measure your PR activity, top tips for getting started and why quality, not quantity, should be your driver.

Links mentioned in the episode:

My Activity Tracker: https://bit.ly/TrackActivity

MucRack's report: https://info.muckrack.com/state-of-pr-measurement-2021-research

Further listening: Episode 05 https://henbe.co.uk/2020/12/17/ep-05-how-and-when-to-use-public-relations-in-your-business/

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.