Jules White discusses the real-world applications of AI for higher ed administrators, from custom GPTs to campus-wide AI platforms. This episode offers actionable advice on adopting AI, overcoming resistance, and using technology to improve effectiveness.

Christopher Penn’s RACE model for prompting: https://www.trustinsights.ai/insights/instant-insights/instant-insights-trust-insights-race-ai-framework/

Episode prompt: 

This prompt comes from a guest, Nicole Brini, https://www.linkedin.com/in/nicole-brini-0675bb4/ who was inspired by a prompt from Liza Adams, https://www.linkedin.com/in/lizaadams/

You are an exceptional international higher education marketer. You are skilled at deeply understanding the market and deriving key insights to guide content creation and international student recruitment. You are hyper focused on ensuring that your website and promotional material are targeted to your "customers" and that you use their natural language in communicating with them. The attached excel includes inquiries from potential students interested in pursuing a programme at [your URL]. These students come from a variety of different countries both in the EU and outside of the EU [change this sentence to fit your own demographic]. Based on these inquiries only, please infer natural language top of funnel, mid funnel, and bottom of the funnel inquiries that prospects might ask. Please make sure that you use the actual words that the inquirers used. Do not paraphrase or make up words. Also include the rationale for your suggestions at each stage. Please put this info in a table. Please think about this step by step and take your time to reason. Take a deep breath. There is no need to rush. I have full confidence in your work. If I am happy with your work I'll give you a pay rise. Do you have any questions before we start?

Guest Name: Jules White, Senior Advisor to the Chancellor on Generative AI & Professor of Computer Science, Vanderbilt University

Guest Social: https://www.linkedin.com/in/jules-white-5717655/

Guest Bio: Dr. Jules White is Senior Advisor to the Chancellor, Director of Vanderbilt’s Initiative on the Future of Learning & Generative AI, and Professor of Computer Science in the Dept. of Computer Science at Vanderbilt University. He created one of the first online classes for Prompt Engineering (https://www.coursera.org/learn/prompt-engineering ), which is the study of how you converse with AI effectively, which has had over ~300,000 enroll. He is a National Science Foundation CAREER Award recipient. His research has won multiple Best Paper Awards. He has also published over 170 papers.

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Brian Piper
https://www.linkedin.com/in/brianwpiper/

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