Oh my, we are on episode 50! I can't believe it. How do I celebrate this epic milestone? I can't possibly give you 50 things - that's a challenge even for me, and you have my back catalogue to work through for that already...:) So I thought I would summarise the heart of this show, which is about creating the right approach for your B2B comms.

So today, I share 5, not 50, things to create a B2B comms impact.

You see, a good comms plan involves a number of elements working together as part of a strategy. You don't want to set off and say, 'we're going to hold an event' without thinking about who that is for and what you want the end result to be for your business. When I put a strategy together I follow a process. I look at your purpose, what success looks like, who your customers are, how to get in front of them, what to say to them, and what tactics to use.

Let's dive in!

Further listening - my entire back catalogue of 50 episodes!

But in particular, this one: Ep 02. Are you a goal digger? https://henbe.co.uk/2020/12/01/ep-02-are-you-a-goal-digger-why-you-need-to-set-communication-goals/

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.