This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into why your brand is so much more than a logo or a color palette. Your brand is the entire experience you create for your patients. From the way your team greets patients, the consistency of your care, and your presence in the community, every detail shapes how people feel about your practice. In this episode, you’ll hear about how hiring the right staff, maintaining a consistent patient experience, and grassroots marketing strategies can set your clinic apart and help you build a reputation that attracts and retains loyal patients.

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