Continuing celebrations for the podcast's one year birthday, I reflect on what's been popular and successful for marketers in B2B in terms of content and where your focus should be in 2022. I cover, Understanding your audience's preferences or 'audience-led content' what to focus on and how to engage your audience effectively, how to prioritise and when to say; no, it's not working let's move on. Let's dive in! This episode content was first featured in It's a B2B Content Thing on LinkedIn live <a href= "https://vimeo.com/manage/videos/652904803" target="_blank" rel= "noopener">WATCH IT HERE: </a><a href= "https://vimeo.com/manage/videos/652904803">https://vimeo.com/manage/videos/652904803</a> What to do next? Treat yourself to my strategic planning resource bundle of templates and guides to help you plan 2022 <a href= "https://bit.ly/CTW_Resources">HERE: https://bit.ly/CTW_Resources</a>

Continuing celebrations for the podcast's one year birthday, I reflect on what's been popular and successful for marketers in B2B in terms of content and where your focus should be in 2022. I cover, Understanding your audience's preferences or 'audience-led content' what to focus on and how to engage your audience effectively, how to prioritise and when to say; no, it's not working let's move on. Let's dive in! This episode content was first featured in It's a B2B Content Thing on LinkedIn live WATCH IT HERE: https://vimeo.com/manage/videos/652904803 What to do next? Treat yourself to my strategic planning resource bundle of templates and guides to help you plan 2022 HERE: https://bit.ly/CTW_Resources

Continuing celebrations for the podcast's one year birthday, I reflect on what's been popular and successful for marketers in B2B in terms of content and where your focus should be in 2022. I cover, Understanding your audience's preferences or 'audience-led content' what to focus on and how to engage your audience effectively, how to prioritise and when to say; no, it's not working let's move on. Let's dive in! This episode content was first featured in It's a B2B Content Thing on LinkedIn live <a href="https://vimeo.com/manage/videos/652904803" rel="noopener noreferrer">WATCH IT HERE: </a><a href="https://vimeo.com/manage/videos/652904803" rel="noopener noreferrer">https://vimeo.com/manage/videos/652904803</a> What to do next? Treat yourself to my strategic planning resource bundle of templates and guides to help you plan 2022 <a href="https://bit.ly/CTW_Resources" rel="noopener noreferrer">HERE: https://bit.ly/CTW_Resources</a>

Ep 52. What's your focus for B2B content in 2022?

Welcome to the Communication Strategy That Works podcast.  I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.

I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation.  I cover a wide range of topics through solo shows and 'deep dive' guest episodes.

I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.   

I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
 
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use.  I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.

Business

Marketing

Management

Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes. I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'. I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.

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Ep 52. What's your focus for B2B content in 2022?

Ep 52. What's your focus for B2B content in 2022?

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