Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool


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We talk with Leslie and Ahmad, the founders of HappyLlamaTech, who created the SoCool Smart Pet Feeder — the first refrigerated feeder designed to keep your pet’s meals fresh, even when you're not home.

What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders.

You’ll learn:

  • How they went from 3D-printed prototypes to factory-ready manufacturing
  • Why being on the ground in China was critical to ensuring quality
  • The hidden challenges of injection molding and rapid iteration
  • What they'd change if they had to launch again

If you're creating a physical product or tackling hardware as a first-time founder, this episode is filled with raw, honest advice.

Resources and Tools Mentioned:

  • Book a coaching call
  • Subscribe for Weekly Crowdfunding Tips
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
  • FREE Kickstarter Course
  • SoCool on Indiegogo
  • Happy Llama Tech
...more
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Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding DemystifiedBy Crowdfunding and Kickstarter Expert Salvador Briggman

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