How do you launch a rugged, modular battery system and raise over $100,000 with your first product?

In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of MAAK Outdoor, the company behind the Scout Battery. Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign.

We talk about:

• The origin story of Scout and how it solves real-world energy problems

• Marco's background in industrial design and product development

• How MAAK overcame the challenges of launching a hardware product

• What worked in their campaign strategy — and what they'd do differently

If you're building a hardware product or launching something rugged and outdoorsy, this interview is packed with practical insight.

Resources and Tools Mentioned:

• Book a coaching call

• Subscribe for Weekly Crowdfunding Tips

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

• FREE Kickstarter Course

• Kickstarter Launch Formula Audiobook

• Scout Battery: Smart, Rugged, and Modular Power on Kickstarter

• MAAK Outdoor Website