I am a big fan of testing and learning. I started my career in a credit card company in corporate comms and marketing, and they 'invented' the balance transfer (yeah, it was that long ago!). One of the many things I learned from the amazing people I worked with there and taken forward into my career from that is the 'test and learn' philosophy. This approach is probably why I love working with growing businesses and startups so much.

A blended channel mix and trying new things should be part of every great comms plan. So I will give you three content types to try on 2022 if you haven't tried them already.

Let's dive in!

Links mentioned in this episode:

Invideo.com ; https://invideo.io/blog/video-marketing-statistics/

YouTube stats Think With Google https://www.thinkwithgoogle.com/intl/en-ca/advertising-channels/video/self-directed-learning-youtube/

Video stats HubSpot: https://research.hubspot.com/content-trends-global-preferences

Content Marketing Institute content to try in 2022: https://contentmarketinginstitute.com/2021/11/fresh-content-types-marketer-consider/

What to do next:

Get my FREE 5 Lessons on how to use Audio as part of your B2B strategy https://bit.ly/B2BAudioLessons

OR grab my FREE 7 steps to success roadmap for strategic communication

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.