Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk   

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US. 

Enjoy!

Alright, let’s make this a kick ass day!   

Management Tips for Gen Z (Part Two)

This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”.

In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA’s annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations. 

You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.  

How Gen Z Views Themselves 

According to Chris and Erin’s report, Gen Z views themselves as: 

Tech savvyOpen mindedCreativeFast learnersDetail oriented

How Other Generations View Gen Z

All generations see Gen Z as Tech Savvy. However, there are some negative views held by older generations when describing Gen Zers including… 

EntitledLazy NeedyMoves too fastNarcissistic

While all of us have struggled with scrutiny from older generations, things are different today. We are in the tightest labor market in the last 30 years. This tight labor market means companies are having to cator more and more to employees wants, needs, and even desired. Simply put, if your first job was in the 80s, 90s or early 2000s, you probably had to do a lot of adapting to your work environment. 

For me, Gen X had to conform to the value system of Boomers. The outcomes where on work life balance. In fact, Gen X had to get approval for doctor appointments during the workday. 

My first job was in the mid 90s. We were required to get approval for even a 30-minute dentist appointment. And, if you were out of the office for any length of time, the minimum PTO cost was half a day. 

Not only were corporate policies prioritizing time at work, Boomers and Gen Xers saw working long hours as a badge of honor. In fact, employees would expect social shaming by peers and managers alike if you had several doctor visits in a month. 

The advice I was given by my dad was, “If you want to be the best employee, be the first in and last out every day.”

Compare that to this TikTok of a Gen Zer explaining ...