Arsenal sent the timeline into a spin last week with the news that they’re going to launch a dating show for fans of the North London club.

While many couldn’t understand why a football club would want to create entertainment content, the reality is it’s just the latest sign of major clubs recognising their role as global content and culture brands.

The VERSUS team talks about why Arsenal are one of the very few clubs who can execute such an ambitious concept. We also look back at this year’s edition of the Blue Creator Fund in partnership with Chelsea Foundation, and give Chloe Kelly some much needed flowers.

‘The Future of Football’ is a podcast from VERSUS bringing you closer to the people, the stories and the ideas shaping the future of the game we love.

Mayowa Quadri (@mayowaquadri_)

Corey Pellatt (@CoreyPellatt)

Amie Cripps (@amiloucri)