This one is a corker. I enjoyed talking to Helen Reynolds so much!

Helen is a social media trainer, and her company comms creatives help a lot of professional communicators and freelancers navigate the world of social media, have more personality, and have more impact with their social media.

Helen and I first met on a training session many years ago, and she has since built a successful online training business Comms Creatives. She is also well known for her comms cartoons which make us all laugh.

Helen and I have a really engaging and conversational discussion covering some important topics such as;

- How do you promote yourself on social media?

- Why and when to use social media - what's your purpose?

- Authenticity and tone of voice - how hard is this? Is it easy to get wrong/right?

- Balance and content - we hear a lot of opinion around this, how much is too much etc

- what's hot and what's not right now? What should people look for in 2022?

And as always, I throw in some personal reflections and insight.

I hope you enjoy listening to it as much as I have enjoyed making this one.

Let's dive in.

You can also read the transcript attached to this episode.

Check out Helen's social media courses at Comms Creatives

What to do next:

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.