Ways to work with us: see all <a href="https://klcthestudio.com/services">⁠⁠⁠services⁠⁠⁠</a>
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

Ways to work with us: see all ⁠⁠⁠services⁠⁠⁠ 1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

Ways to work with us: see all <a href="https://klcthestudio.com/services" rel="noopener noreferrer">⁠⁠⁠services⁠⁠⁠</a>
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.&nbsp;
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.&nbsp;

Ep 57. Organic vs. Paid: Understanding Your Marketing Conversions

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.

Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.

And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.

It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. 

Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.

When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process.

Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. 

This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built.

Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery.

Tune in and learn how to become the obvious choice in your industry.
Visit: www.klcthestudio.com

Business

Marketing

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

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Ep 57. Organic vs. Paid: Understanding Your Marketing Conversions

Ep 57. Organic vs. Paid: Understanding Your Marketing Conversions

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