Julia Boorstin thought she might take a year after graduating from Princeton and have some fun working at a magazine in New York City before going to grad school. As she shares with Karen Finerman on this episode of HOW SHE DOES IT, she was hired as a reporter at Fortune magazine (despite never having taken an economics class), fell in love with the world of business news, and never looked back. 

Julia is now CNBC’s Senior Media & Tech Correspondent working out of the network’s Los Angeles bureau. Beyond reporting on tech mergers and interviewing titans of the media landscape, she has developed signature franchises for the network.  Among those are the CNBC Disruptor 50, which highlights “private companies transforming the economy and challenging companies in established industries.”

She is also the author of When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them.  In it, she interviewed several female executives and combed academic research to identify the qualities and characteristics that women bring to the table and why businesses benefit from their leadership. 

💬 In this episode, we explore:

Resources:

Web: https://juliaboorstin.com/

Instagram: @juliaboorstin

Threads: @juliaboorstin

LinkedIn: https://www.linkedin.com/in/juliaboorstin/

Julia Boorstin's Book: When Women Lead

CNBC Changemakers

CNBC Disruptor 50

Coming Soon:  CNBC Changemakers & Power Players Podcast with Julia Boorston 

Follow How She Does It on Instagram: @HSDIpodcast

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