New Balance are once again showing how to create real change. Their recent Furon V8 event showcased their support for Ebere Eze both on and off the pitch.

Whilst they continue to make great product, they are also showing elite athlete partnerships should go far beyond exchange of goods. With new gen ballers having more to say and showcase than ever before, storytelling is more important than ever.

The VERSUS team assess why New Balance’s talent strategy and athlete activations are proving to be best in class. Elsewhere, the team break down the significance of Travis Scott’s link up with Spotify and Barcelona. Vincent Kompany also gets his flowers for a game-changing title win.

‘The Future of Football’ is a podcast from VERSUS bringing you closer to the people, the stories and the ideas shaping the future of the game we love.

Mayowa Quadri (@mayowaquadri_)

Corey Pellatt (@CoreyPellatt)