How would it change your business if you could predict how successful your products would be before you launched them? 

Or what about if you wanted to create something very risky, and someone handed you a map of all the places where it was guaranteed to sell?

Or how would your life change if you’d launched a wine that wans’t working, and someone could tell you how to fix it?

The technology to do all of this exists and it’s been developed by a California company called Tastry, founded by Katerina Axelsson.

In this episode she explains how machine learning, AI and chemistry have unlocked consumer insights that have led not just to higher sales, but also a much better understanding of who might like a particular wine, and where the best place to sell it is.