Ops Cast

EP 6 - Revenue Attribution / Build vs Buy


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We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on:

  • Marketing vs Revenue Attribution and definitions
  • What data is needed - and ideal to have - for building a B2B revenue attribution model?
  • Should you build or buy? What are the tradeoffs?
  • How should you use the output of revenue attribution? How should you not?
  • First party vs third party data and quality

Recorded live on April 22, 2021

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