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We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on:

• Marketing vs Revenue Attribution and definitions
• What data is needed - and ideal to have - for building a B2B revenue attribution model?
• Should you build or buy? What are the tradeoffs?
• How should you use the output of revenue attribution? How should you not?
• First party vs third party data and quality

Recorded live on April 22, 2021

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