John Munsell walks us through his structured prompting model which has been integrated at LSU and shares his thoughts on integrating AI into higher education, how to convince leadership of the importance of AI, and what to do with the compressed time that AI will create. 

Christopher Penn’s RACE model for prompting: https://www.trustinsights.ai/insights/instant-insights/instant-insights-trust-insights-race-ai-framework/

Framework discussed in the episode: https://ingrain.ai/

Episode prompt: 

Getting AI to write in your voice requires training the model on your content. For an institution, the more information you can provide, the better.

You are an expert content copywriter in higher education at [your institution name and url].

I'm going to ask you to create a first draft of [the type of document you want, blog, video script, social post, etc.].

Use the style guide recommendations from [link to your style guide if available], the brand guidelines from [link to your brand standards], and use the following content examples [either upload social posts, video scripts, links to blogs/news articles, etc. the more content you can provide as an example, the better output you will get]

Create a [type of content with length…for example, an 800 word blog or a 30 second TikTok script], please. Take your time.

Guest Name: John Munsell, CEO Bizzuka, Inc., Adjunct Instructor of AI Louisiana State University

Guest Social: https://www.linkedin.com/in/jwmunsell/

Guest Bio: John Munsell is an established figure in the artificial intelligence (AI) industry with a career that spans over 40 years. As the co-founder and CEO of Bizzuka, he has led the company to multiple appearances on the Inc 5000 and LSU 100 lists. Recognizing the potential of AI early in its evolution, John pushed to integrate AI into all business processes at Bizzuka.
In 2022, John strategically shifted Bizzuka's entire business model to help businesses grow faster and retain more employees through the appropriate use of AI. He has dedicated thousands of hours to mastering AI technologies, leading to the creation of the AI Strategy Canvas™ and Scalable Prompt Engineering™. These frameworks have revolutionized the efficiency and effectiveness of AI in business and have been embraced by forward-thinking institutions, including Louisiana State University, which has made it a mandatory part of their AI-related degree programs.
John has been influential in academia and the push to give students immediate employable skills in their use of AI. He is the Adjunct Instructor of AI at Louisiana State University and has also collaborated with LSU to develop the AI SkillsBuilder™ series to upskill the workforces of businesses across the globe. 
Beyond his professional pursuits, John prioritizes his faith, family, and business, values that resonate in his work and mentorship. His dedication to both personal and professional growth makes him a respected and relatable leader in the marketing and AI sectors.

- - - -

Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register